Evaluation Metrics for Persuasive NLP with Google AdWords

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Knowledge Triples

Source Entity	Relationship	Target Entity
Communication Task	involves	Persuasion Task
MethodologyForMeasuringPersuasiveness Method	appliesTo	TextAndImageBasedAds Material
MethodologyForMeasuringPersuasiveness Method	measures	PersuasiveImpact Metric
MethodologyForMeasuringPersuasiveness Method	uses	GoogleAdWords Material
PersuasiveSystems OtherEntity	appliesTo	GoogleAdWords Material